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The new era

Unleash the next evolution of masculine gear. From high-tide swim to night-mode leather. Zero restrictions. No apologies.
UNAPOLOGETICALLY SEXY. UNDENIABLY COMFORTABLE. — ENGINEERED FOR THE MODERN BEAR. — UNLEASH YOUR COLOR.

The Essentials

Jockstraps
Jockstraps
UnderwUrs
UnderwUrs
Swimwear
Swimwear
Socks
Socks
Hats
Hats
Accessories
Accessories

SERVICE MEN SET

SHOP THE UNIFORMSHOP THE UNIFORMSHOP THE UNIFORM

RANGLER SERIES

MASTER THE WILDMASTER THE WILDMASTER THE WILD

Shop the look

Explore our full sets

Shop the look

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THE CORE PACK

Everyday essentials. Built for the build.

UnderwUrs UnderwUrs UnderwUrs UnderwUrs
UnderwUrs
$39.99
Urs Jockstrap Urs Jockstrap Urs Jockstrap Urs Jockstrap Urs Jockstrap
Urs Jockstrap
$29.99
UnderwUrs: Hazard
$39.99
UnderwUrs: After Dark Teal underwear with black waistband on a white circular platform. UnderwUrs: After Dark UnderwUrs: After Dark
UnderwUrs: After Dark
$39.99

Claw

CLub house

FLARE

THE BATH HOUSE SERIES

Heavy-weight cotton for the sauna and the pool.
GET THE TOWELGET THE TOWELGET THE TOWEL

AFTER DARK

Products

URS WearBear

Urs ball Cap

$41.99

URS WearBear

Apex tank

$49.99

URS WearBear

Apex Leather Short

$89.99

URS WearBear

Urs Sock Black and White

$19.99